| Trend hunting with Google Zeitgeist |


Google Zeitgeist offers fascinating glimpses into the collective consciousness through the lens of search. They slice it up by topic and region. For instance, last month in New Zealand, the top gaining query was "Fergie" [the Black Eyed Pea, not the Duchess] while the Germans favored Led Zeppelin. Afghanis were introspective with Afghanistan, while in Vietnam they were looking up khieu goi or sexy. [Naughty, naughty.] In Norway, the top gaining query was boys. Won't touch that one. Link

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