| The Commercial Show |


This is an eyewitness account that there is now, in fact, a show on TV that just plays commercials. There is no host. No premise. No irony. Just commercials. They call it Firebrand and it's either the dumbest idea ever, or the shrewdest one. Right now it pretty green, but then again, so was MTV when it first came out. If they figure some things out (like having truly amazing commercials), it might just work. Maybe. Perhaps this could be just a Trojan Horse infomercial for their web counterpart, which is much less of a leap. Putting commercials on the web, finally unlocks something that is inherently missing from TV. The ability for consumers to buy things in the same medium in which they are served. Will Firebrand get pulled? Will it be its own channel? To Be Continued...

0 comments: