| Second Life training wheels |

Cute little Hallmark store stuffed animals, right?

WRONG. These aren't just stuffed animals. These are web crack for kids (and some mom's, too). Collectible like Beanie Babies. Adoptable like Cabage Patch Dolls. Interactive like Tamagotchis. And a stroke of toy marketing genius.

Attached to each Webkinz species is a secret code that creates an avatar for kids to interact with. The website is packed with some pretty good casual games as well. I'm not sure what Mr. Roger's would have thought about the slot machines, but at least the kids get to pick up a little math.